Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty
Sort by

Filter 207 products

Body wash bottle with blue label on a transparent backgroundFrank Body Ceramide Barrier Body Wash 250ml
Frank Body triple acid body wash packaging on a white backgroundFrank Body Triple Acid Body Wash 75ml
Wildsmith Skin Radiance Light Serum bottle on a white backgroundWildsmith Skin Radiance Light Serum 30ml
Black jar of Wildsmith Skin hydrating light cream with a spoon on a white backgroundWildsmith Skin Hydrating Light Cream 50ml
Beige candle on a white backgroundWildsmith Skin Refill Gilden Candle 230g
Wildsmith Skin Gilden Candle 230gWildsmith Skin Gilden Candle 230g
Wildsmith Skin Refill Brumal Candle 230gWildsmith Skin Refill Brumal Candle 230g
Wildsmith Skin Yulestarn Candle 230gWildsmith Skin Yulestarn Candle 230g
Huxley Skin Glow Essence; Vita Radiance 50mlHuxley Skin Glow Essence; Vita Radiance 50ml
Innersense Hair Renew Treatment DuoInnersense Hair Renew Treatment Duo
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
A matte black jar of Wildsmith Skin Dual Action Exfoliating Treatment, shown next to a matching black spoon on a clean white background.Wildsmith Skin Dual Action Exfoliating Treatment 50ml
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Eye Cream; Concentrate On 30mlHuxley Eye Cream; Concentrate On 30ml
Huxley Oil Essence; Essence-like, Oil-like 30mlHuxley Oil Essence; Essence-like, Oil-like 30ml
Coming Soon
Frank Body You'll Be Whipped KitFrank Body You'll Be Whipped Kit
Coming Soon
A pink squeeze tube of Frank Body Lip Balm in the 'Juicy Orange' scent, featuring a black cap, centered on a light gray background.Frank Body Lip Tint Sugar Babe-y 15ml
Coming Soon
Pink lip balm tube with brand logo on a white backgroundFrank Body Lip Tint Soft Launch 15ml

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Coming Soon
A pink squeeze tube of Frank Body Lip Balm in the 'Juicy Orange' scent, featuring a black cap, centered on a light gray background.Frank Body Lip Tint Juicy Guava 15ml
Coming Soon
Frank Body Retinol Body Lotion 50mlFrank Body Retinol Body Lotion 50ml
Sold out
Innersense Hair Renew Soothing Conditioner 295mlInnersense Hair Renew Soothing Conditioner 295ml
Sold out
Black cylindrical container with 'Wildsmith' branding on a white backgroundWildsmith Skin Refill Active Super Eye Cream 15ml
Sold out
Hand lotion bottle with pump and packaging featuring 'Wildsmith' branding on a white background.Wildsmith Skin Mistletoe Ceramic Hand Lotion 350ml
Sold out
Triple Acid Body Wash bottle by Frank Body on a white backgroundFrank Body Triple Acid Body Wash 250ml
Sold out
Innersense Inner Reflection Sculpting PomadeInnersense Inner Reflection Sculpting Pomade
Sold out
ANSWR Volumewave Heated BrushANSWR Volumewave Heated Brush - Opened
Sold out
Frank Body Coconut Coffee Scrub 100gFrank Body Coconut Coffee Scrub 100g
Sold out
The Elements Clear Skin
The Elements Clear Skin

€36,95
New
A white bottle of Innersense I Create Hold styling gel with a gold logo and text, set against a plain white background.
Free Gift
A white bottle with orange dots labeled 'Cultured' with a spray pump, containing a skin care product.
Cultured Biomecare Vitality Cleansing Milk
Free Gift
A white bottle of Innersense I Create Hold styling gel with a gold logo and text, set against a plain white background.Freebie: Innersense I Create Hold Styling Gel 59ml
FREE Innersense Gift!

Get a FREE I Create Hold Styling Gel 59ml when you spend £45 on Innersense!

shop the offer

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”