Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 207 products
ANSWR At-home Keratin Treatment Kit and packagingANSWR At-home Keratin Treatment Kit
ANSWR At-home Keratin Treatment Kit

€43,95
ANSWR At-home Keratin Treatment 100ml and packagingANSWR At-home Keratin Treatment 100ml
ANSWR At-home Keratin Treatment 100ml

€32,95
Irene Forte Skincare Hibiscus Night Cream Refill 50mlIrene Forte Skincare Hibiscus Night Cream Refill 50ml
Irene Forte Skincare Hibiscus Night Cream Refill 50ml

€150,95
Irene Forte Phytohelatonin Rejuvenating Serum shown with its dark green box and black dropper bottle, styled with two glossy orange-yellow serum droplets on a white background.Irene Forte Phytomelatonin Rejuvenating Serum
Irene Forte Phytomelatonin Rejuvenating Serum

€233,95
Innersense Hair Renew Scalp Balance DuoInnersense Hair Renew Scalp Balance Duo (Worth £60)
Innersense Hair Renew Scalp Balance Duo (Worth £60)

€45,95
Innersense Hydrating Cream HairbathInnersense Hydrating Cream Hairbath Shampoo
Innersense Hydrating Cream Hairbath Shampoo

€29,95
Innersense I Create HoldInnersense I Create Hold Styling Gel 295ml
Innersense I Create Hold Styling Gel 295ml

€27,95
Innersense I Create Curl Memory RefillInnersense I Create Curl Memory Refill 946ml
Innersense I Create Curl Memory Refill 946ml

€68,95
Two skincare products by Irene Forte on a white backgroundIrene Forte Skincare Phytomelatonin Rejuvenating Eye Cream 15ml
Irene Forte Skincare Phytomelatonin Rejuvenating Eye Cream 15ml

€145,95
Innersense Hydrating Cream ConditionerInnersense Hydrating Cream Conditioner
Innersense Hydrating Cream Conditioner

€29,95
Innersense Quiet Calm Curl ControlInnersense Quiet Calm Curl Control Styling Cream 295ml
Innersense Quiet Calm Curl Control Styling Cream 295ml

€27,95
Innersense I Create Curl Memory 59ml bottleInnersense I Create Curl Memory 59ml
Innersense I Create Curl Memory 59ml

€10,95
ANSWR Volumewave Heated BrushANSWR Volumewave Heated Brush
ANSWR Volumewave Heated Brush

€58,95
Irene Forte Skincare Hibiscus Night Cream 50mlIrene Forte Skincare Hibiscus Night Cream 50ml
Irene Forte Skincare Hibiscus Night Cream 50ml

€171,95
Irene Forte Skincare Hibiscus Night Cream 30mlIrene Forte Skincare Hibiscus Night Cream 30ml
Irene Forte Skincare Hibiscus Night Cream 30ml

€109,95
Innersense Sweet Spirit Leave-In ConditionerInnersense Sweet Spirit Leave-In Conditioner 295ml
Innersense Sweet Spirit Leave-In Conditioner 295ml

€27,95
Innersense I Create DefinitionInnersense I Create Definition Styling Foam
Innersense I Create Definition Styling Foam

€27,95
Innersense Pure Harmony HairbathInnersense Pure Harmony Hairbath Shampoo
Innersense Pure Harmony Hairbath Shampoo

€29,95

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Irene Forte Prickly Pear Face Cream RefillIrene Forte Skincare Prickly Pear Face Cream Refill
Irene Forte Skincare Prickly Pear Face Cream Refill

€127,95
Irene Forte Hibiscus Revitalising Serum shown with its white bottle and green box packaging, set against a clean white background with decorative translucent gel shapes.Irene Forte Skincare Hibiscus Serum 30ml
Irene Forte Skincare Hibiscus Serum 30ml

€161,95
Irene Forte serum packaging with two applicators on a white backgroundIrene Forte Hibiscus Serum Refill 30ml
Irene Forte Hibiscus Serum Refill 30ml

€141,95
Irene Forte Skincare Prickly Pear Face CreamIrene Forte Skincare Prickly Pear Face Cream
Irene Forte Skincare Prickly Pear Face Cream

€145,95
Irene Forte Skincare Triple Level Hyaluronic SerumIrene Forte Skincare Triple Level Hyaluronic Serum
Irene Forte Skincare Triple Level Hyaluronic Serum

€114,95
Innersense I Create VolumeInnersense I Create Volume Lotion 295ml
Innersense I Create Volume Lotion 295ml

€27,95
Innersense Pure Inspiration Daily ConditionerInnersense Pure Inspiration Daily Conditioner
Innersense Pure Inspiration Daily Conditioner

€29,95
Innersense Color Awakening HairbathInnersense Color Awakening Hairbath Shampoo
Innersense Color Awakening Hairbath Shampoo

€29,95
Innersense Quiet Calm Refill Pouch 946mlInnersense Quiet Calm Curl Control Styling Cream Refill Pouch 946ml
Innersense Quiet Calm Curl Control Styling Cream Refill Pouch 946ml

€68,95
Innersense I Create Hold Refill Pouch 946mlInnersense I Create Hold Styling Gel Refill Pouch 946ml
Innersense I Create Hold Styling Gel Refill Pouch 946ml

€68,95
Innersense Color Radiance Daily ConditionerInnersense Color Radiance Daily Conditioner
Innersense Color Radiance Daily Conditioner

€29,95
A matte black cosmetic jar labeled 'WILDSMITH SKIN' with white text reading 'ACTIVE REPAIR COPPER PEPTIDE CREAM,' shown on a white background with a matching black spoon to the right.Wildsmith Skin Active Repair Copper Peptide Cream 50ml
Wildsmith Skin Active Repair Copper Peptide Cream 50ml

€112,95
ANSWR Exfoliating Hair Removal DropANSWR Exfoliating Hair Removal Drop
ANSWR Exfoliating Hair Removal Drop

€21,95
Irene Forte skincare product with packaging on a white backgroundIrene Forte Skincare Helichrysum Toner
Irene Forte Skincare Helichrysum Toner

€103,95
Innersense Sweet Spirit Refill Pouch 946mlInnersense Sweet Spirit Leave-In Conditioner Refill Pouch 946ml
Innersense Sweet Spirit Leave-In Conditioner Refill Pouch 946ml

€68,95
Innersense Clarity HairbathInnersense Clarity Hairbath Shampoo
Innersense Clarity Hairbath Shampoo

€29,95
Innersense I Create Volume Refill Pouch 946mlInnersense I Create Volume Lotion Refill Pouch 946ml
Innersense I Create Volume Lotion Refill Pouch 946ml

€68,95

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”