Percy Reed London Define & Hold Finishing Cream in a white squeeze tube with a black cap, shown on a plain white background.
Before-and-after split-screen comparison of a woman's hair treatment. The left side shows frizzy, curly dark brown hair labeled 'BEFORE', and the right side shows smooth, sleek braided hair labeled 'AFTER'.
A close-up of a white cream product smear on a light gray textured background with three translucent text boxes describing benefits: Defines, Smoothes, and Nourishes. Vertical text on the left reads FINISHING CREAM.
Percy & Reed London Define & Hold Finishing Cream in a white squeeze tube, shown next to promotional text and five-star ratings on a neutral gray background.
A comparison graphic showing two tubes of Percy & Reed London Define & Hold Finishing Cream, labeled 'Old' and 'New', with the headline 'A MODERN FACE TO A TIMELESS FORMULA' above. The left tube has a black-and-white design with a lavender patterned lower section, and the right tube is white with a subtle lavender stripe near the bottom.
Percy & Reed Define & Hold Finishing Cream tube on a white background
Back label of a skincare product on a white background

Percy & Reed Define & Hold Finishing Cream 100ml

100ml
€22,95
Authorised Stockists

Percy & Reed Define & Hold Finishing Cream is a multi-functional styling product created to refine, smooth and define your finished look. Suitable for everyday styling, its non-greasy creamy wax formula helps tame flyaways and control split ends while leaving hair feeling soft and polished. It provides flexible hold, so you can add shape and definition without sacrificing natural movement.

Formulated with horse chestnut extract and sunflower wax, this versatile finishing cream smooths the hair’s surface and helps bring definition to individual strands. Use a small amount to neaten loose hairs and create a sleek finish, or build the product gradually when you need stronger definition and hold. The formula warms easily between the palms and smooths over dry hair without leaving an oily or heavy feel.

The vegan-friendly formula is free from sulphates, silicones, gluten and parabens. Percy & Reed products are receiving updated packaging, so you may receive either the original or new design. The same high-quality formula remains unchanged.

Benefits of Percy & Reed Define & Hold Finishing Cream:

  • Adds definition to everyday styles
  • Tames flyaways and split ends
  • Provides flexible, buildable hold
  • Creates a smooth, refined finish
  • Leaves hair feeling soft
  • Offers a non-greasy finish

How to use:

Remove the seal and dispense a pea-sized amount into your palms. Rub together to warm the cream until it almost disappears, then smooth over dry hair to tame flyaways. Apply a little more for stronger definition or hold.

Size: 100ml

What are the main benefits & what can it help with?

Percy & Reed	Define & Hold Finishing Cream 100ml
Percy & Reed Define & Hold Finishing Cream 100ml
€22,95
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