Beauty Icons Most Loved By Our Customers
From cult-favourite serums that brighten and plump, to all-purpose body balms that nourish and soothe, our Beauty Icons are the hero products you're turning to time and time again...
As 2025 draws to a close, it’s time to celebrate the essentials that have stood out this year - not just for their ingredients or packaging (although they count, too) but for the love and trust they’ve earned from customers like you.
So if you're looking to shake up your self-care, this is the place to start. Our Beauty Icons are a carefully curated selection based on feedback and glowing reviews from our loyal customers that have helped you find a little more confidence and calm in your daily routine.
SkinCeuticals C E Ferulic
Beloved by beauty editors, dermatologists and skinfluencers alike, this iconic serum is a favourite amongst our loyal customers and the Face the Future team. A powerful multi-antioxidant formula that's packed with 15% pure vitamin C (L-Ascorbic Acid), 1% vitamin E (alpha tocopherol) and 0.5% ferulic acid, it works to protect skin against environmental damage and oxidative stress. Improving the appearance of multiple signs of ageing (like loss of elasticity, hyperpigmentation and dullness), it also evens skin tone, encourages collagen production and strengthens the skin barrier, revealing a healthy, lit-from-within complexion.
La Roche-Posay Cicaplast Balm B5+ Multi-Purpose Repairing Balm
Created for the whole family (including babies), this one-of-a-kind balm is clinically proven to soothe uncomfortable, damaged or irritated skin on the face or body. Working to speed up the skin's recovery process whilst strengthening the skin barrier, it uses the antibacterial agents zinc and manganese to soothe and reduce the likelihood of scarring, as well as vitamin B5 and tribioma (a prebiotic complex) to quickly heal and repair. Use on anything from nappy rash to mosquito bites.
Elemis Pro-Collagen Marine Cream SPF 30
Consider your complexion smoothed, protected and hydrated with this main event moisturiser. One of the brand's hero products, this multi-award winning day cream (33 awards, to be exact) is suitable for all skin types and contains broad spectrum SPF 30, which is ideal for year-round use. It stars Mediterranean algae to boost skin hydration, suppleness and firmness, whilst the antioxidant properties in ginkgo biloba shields skin from environmental damage. Clinically proven to reduce wrinkle depth, boost hydration and increase firmness in as little as 15 days, this nourishing cream also features rose and mimosa extract to add additional hydration.
Olaplex No.4 Bond Maintenance Shampoo & Olaplex No.5 Bond Maintenance Conditioner Duo
Achieve the silky smooth strands of dreams with Olaplex's multitasking duo. The No.4 Bond Building Shampoo cleanses, hydrates and strengthens dry, brittle hair that's damaged from heat styling, bleaching or colouring. The No.5 Bond Building Conditioner deeply nourishes and restores locks whilst targeting split ends and breakages. Created for all hair types, this dynamic duo will leave your hair looking and feeling shiny, strong and healthy.
mesoestetic Mesoprotech Melan 130 Pigment Control
This top selling beauty product shields skin from UVA, UVB, visible light and infrared radiation with SPF 50+. Ideal for skin with hyperpigmentation, it features a slight tint to help even skin tone, whilst its star ingredient azeloglycine regulates melanin production to help prevent pigmentation from forming. With a light-as-air formula that glides on like silk with no greasiness, stickiness or white cast, we can see why so many of you love this product.
iS Clinical Cleansing Complex
Suitable for all skin types, this lightweight cleanser effortlessly sweeps away makeup, SPF and daily impurities whilst gently resurfacing and softening. Brimming with a hardworking blend of bio nutrients, antioxidants and active ingredients that cleanse without stripping, your skin is left deeply cleansed and hydrated. It features willow bark extract (a source of salicylic acid) to heal and prevent blemishes, vitamin A to boost collagen production, vitamin C to brighten and vitamin E to protect from environmental aggressors.
Environ Skin EssentiA Vita-Antioxidant AVST 5
Another popular beauty product is this offering from Environ, a powerhouse packed with the highest levels of vitamins A, C and antioxidants in the brand's Skin EssentiA Vita-Antioxidant range. Working to brighten, plump and nourish, this potent moisturiser also stars peptides to lessen the look of fine lines and wrinkles, as well as repair and rejuvenate. Perfect for skin that's sun damaged or has uneven tone or texture.
Environ Youth EssentiA (C-Quence) Vita-Peptide Eye Gel
A new and improved formula, this smoothing eye gel features new Optim-Hyal technology to stimulate the synthesis of natural hyaluronic acid in the skin. With an array of vitamins, antioxidants and peptides to lessen the look of fine lines, dullness and dryness, your under eye area will appear rejuvenated, bright and radiant.
Heliocare 360 Gel Oil-Free SPF 50
With a unique oil-free dry touch texture, this SPF provides broad-spectrum protection against UVA, UVB, visible light and IR-A (infrared radiation -A). Suitable for all skin types (including sensitive and acne-prone), it's brimming with potent antioxidants and actives to support sun damage repair and reduce the look hyperpigmentation. It comes out the tube with a subtle tint, and blends effortlessly to match your skin tone.
Jan Marini Bioglycolic Face Cleanser
Gentle enough for all skin types yet providing a deep and thorough cleanse, this face wash is a sink-side staple. It stars glycolic acid to refine skin texture, whilst humectants including sorbitol (which is derived from berries) moisturise and smooth for a baby-soft complexion. Non-irritating and soap free, this will make light work of the day's makeup and SPF.
Gatineau Miracle Eye Contour Cream
Rescue sleepy peepers with this eye cream-come-concealer hybrid, which instantly adjusts to your skin tone to blur imperfections and dark circles. Enriched with vitamin E, niacinamide and aloe vera, it works to brighten, smooth fine lines and soothe the delicate under eye area, as well as shielding skin from external pollutants.
Beauty Icons Most Loved By Our Customers A powerful antioxidant serum that can be used as maximum anti-ageing skincare. It protects this skin from free radical damage and oxidative stress. Very high factor sun protection with UVB 131 and UVA 67 for skin with pigmentation imperfections.
Refresh your self-care rituals with our most bought beauty products and add a little tranquility to your routine. This is your cue to curate...
